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DESCRIPTION:Click for Latest Location Information: http://dgiq-edw2026.data
 versity.net/sessionPop.cfm?confid=165&proposalid=16649\nMost organizations 
 still approach master data management the same way they always have: pick a
  golden record, push it downstream, and hope everyone agrees. In today&rsqu
 o;s distributed SaaS environments, that model is quietly failing data quali
 ty, increasing costs, and creating governance gaps that undermine AI initia
 tives.\n\nThis session makes the case for co-existence MDM as the practical
  alternative, allowing each domain system to remain authoritative for what 
 it owns while keeping master data consistent and governed across the stack 
 through multi-directional sync.\n\nWe’ll also connect this architectu
 re directly to AI readiness and show what agentic MDM looks like in practic
 e through a live demo.\n\nYou’ll leave with a clear framework for co-
 existence vs. consolidation MDM, the cost and governance arguments to bring
  to leadership, and a concrete picture of what agentic MDM looks like in pr
 actice — not in theory
DTSTART:20260506T104500
SUMMARY:Beyond the Golden Record: How Multi-Directional Sync and Co-Existen
 ce MDM Build the Governance Foundation AI Demands
DTEND:20260506T111459
LOCATION: See Description
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