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Enterprise Data Strategy First vs. Use Case–Led Execution

Wednesday, May 6, 2026
02:00 PM - 02:45 PM
Intermediate

Every data leader eventually hits the same fork in the road: invest in an enterprise data strategy before shipping anything, or let real use cases pull the foundations into place as value is delivered. Strategy-first proponents argue it is the only way to prevent fragmentation, duplicated spend, and governance debt across a sprawling enterprise. Use-case-led advocates counter that strategy without delivery is theater — that momentum, credibility, and even data quality itself emerge only when something real ships.

In this moderated debate, two sides will make their strongest cases, challenge each other directly, and take questions from the room. Expect a candid exchange on where each approach actually wins, where each one quietly fails, and how regulation, GenAI, and data-product thinking are reshaping the trade-off. Attendees will leave with a sharper lens for auditing their own programs and a practical frame for deciding where the next dollar, hire, and quarter of effort should go.


Junaid Farooq

Junaid Farooq

Partner
IBM

Junaid has extensive experience spanning over two decades. He has established himself as a leader in Data Strategy and Management, Financial Services, and Information Technology. His career spans all major data disciplines, where he has utilized both industry-leading and niche technologies. Significant roles at global investment banks, asset management firms, hedge funds, and Big Four consulting firms have marked his career. As a seasoned data strategist, Junaid's strategic initiatives have significantly enhanced data utilization. His focus on deriving value from data and achieving deeper insights has consistently led to growth, profitability, and improved operational capabilities. Key to Junaid's success has been his ability to build cross-organizational relationships based on integrity and credibility. This foundation has not only enabled effective negotiation, influence, and collaboration with business heads and technology partners but also fostered an environment where high-performing, multidisciplinary teams can be established and led.
Hamish Brookeman

Hamish Brookeman

VP - Enterprise Data Architecture
S&P Global Enterprise Data Organization

Hamish is responsible for Enterprise Data Architecture, which is responsible for the overall design of managed data structures, including strategies for data implementation, acquisition, and maintenance, and evaluating data sources for adherence to quality standards and ease of integration. The specific role is to capture data requirements clearly, completely, and correctly, and represent them in a formal and visual way through the data models. In addition, making sure that data integration is based on a common metadata framework and that the integrated data is presented to the business as valid information.

Hamish previously served in a similar role for S&P Global Market Intelligence. Hamish joined S&P Global in 2015 via the SNL Financial acquisition, where he had served as Head of Data Architecture since 2006.

Hamish has 25+ years of experience in technology leadership, large abstract datasets, and highly engineered information systems. He has extensive knowledge of Structured, Semi-Structured, and Unstructured data strategies. Hamish attended Princeton University, where he studied Economics and Politics.

Becca Bates

Becca Bates

Senior Enterprise Data Manager
Toyota Material Handling, North America

Becca Bates is a senior enterprise data and technology leader with nearly 30 years of experience driving large-scale digital transformation across manufacturing, healthcare, insurance, banking, pharma, and government sectors. As Senior Manager of Enterprise Data Management for Toyota Material Handling North America, she leads enterprise data strategy, governance, master data management, and advanced analytics initiatives spanning AI/ML and business intelligence. Becca is known for her innovative, people-centered approach and her strength in aligning business vision with data-driven execution. The central focus of her career has been leading strategic digital transformation, particularly in merger and acquisition environments, where she shapes enterprise data and technology strategies that unify organizations and accelerate integration. In her personal time, Becca serves as Founder of Shortline Crossing Community Outreach, driving rural workforce and economic revitalization efforts in West Virginia. Her career reflects a strong record of building modern data ecosystems, high-performing teams, and sustainable organizational impact.
Becky Lyons

Becky Lyons

Principal Consultant
First San Francisco Partners

Becky Lyons, PhD, is a Principal Consultant at First San Francisco Partners. Her work focuses primarily on navigating the organizational and cultural issues around enterprise data management. She leads teams of all sizes to implement and manage systematic and sustainable data management strategies that create value through data. With an eye toward organizational improvement, she engages and empowers leaders to reach better decisions faster with trusted data. Her work is informed by a Ph.D. in Education with an emphasis in Institutional Analysis from North Dakota State University, her thought leadership in Organizational Change Management, and a passion for helping individuals succeed. Becky is a thought leader in the area of data governance and organizational change management, regularly speaking at conferences and writing for industry publications and the FSFP blog.

Dale Martin

Dale Martin

Principal
MortarCloud LLC

Dale Martin has spent three decades at the intersection of technology, leadership, and trust. Most recently, he led AI strategy and responsible AI governance at Thermo Fisher Scientific, where he designed enterprise AI operating models for an organization of over 100,000 employees. His work has spanned enterprise architecture, cloud transformation, AI operations, and the governance frameworks that make autonomous systems trustworthy.

Now Dale is building what comes next. As principal at MortarCloud LLC, he advises organizations and early-stage AI companies on trusted AI strategy and governance design. His approach is practical and plain-language — built for business leaders, not engineers.

His first book, Bears & Mosquitoes (June 2026), argues the real AI risk isn't the bears everyone's watching — it's the mosquitoes compounding while no one looks. He speaks on AI trust, inside-out governance, and why trust-built AI outcompetes the rest.